There is an element of truth to it. People are sheep. How else do you explain the fact that everyone seems to be on holiday at exactly the same time? And because supply and demand drive up prices, ok we won’t lecture you in economics.
We’re just saying, look at it analytically.
Leave the everyday behind and escape into the mountains! It’ll do you good, believe it. Especially at these conditions.
Holiday when everyone else has gone home! Say what? We’re talking Sunday to Thursday and we’re offering the K-I-L-L-E-R- R-A-T-E ! It’s a win-win offer for both guest and host.